Field notes

Notes from inside the accounts.

We spend our days in ad accounts, tag containers, and analytics properties. This is where the patterns get written down, by the seniors doing the work rather than a content team. Same rules as everything else on this site: evidence first, numbers attributed, no recycled guru advice. If a note can't show its math, it doesn't get published.

A volt-green constellation rising over a dark data grid toward one flaring star

Note · measurement
Server-side tracking: what it fixes, what it costs

What server-side tracking actually recovers when browser tracking breaks, plus an honest look at what it costs to run, so you can tell whether it's worth it for your account.
Tool · educational
Ad-waste calculator

Rough arithmetic on what typical ad-spend waste bands would mean at your budget. An illustration, not an audit. Your real number lives in your account.

Notes land here as they're written. No publishing calendar, no filler to feed one. When a note earns its place, it shows up.

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Notes from inside the accounts.

Server-side tracking: what it fixes, what it costs

Ad-waste calculator