We find the leaks, prove them with your own numbers in 24–48 hours, and fix them. Independent account analyses put average SMB Google Ads waste near 36% of spend. Run that percentage against yours. It’s the first thing we look for, and we show you the arithmetic.
Delivered 24–48h after you grant read-only access · no lock-in · 3+ documented leaks or it’s free, credited 100% if we work together
Barlo Digital: director-led, senior-run. Nothing gets handed to a junior
Platforms we run daily
Brands Carlos has run campaigns for (in-house and agency roles)
wasted by the typical SMB Google Ads account. Independent analyses put average waste near 36% of spend. At a typical ~$3,100/mo budget, that’s $1,127 going to searches, audiences, and placements that never convert.
of conversions go unreported when tracking is browser-only, the post-iOS signal loss that industry measurement studies keep documenting. Broken data trains the algorithm to find the wrong customers, so you pay for the miss twice.
genuinely different creatives per month is what Meta’s current delivery system rewards. Platform studies keep tying creative volume to materially higher returns. Most accounts run four tired ads.
Not a checklist PDF. A director-level teardown of your measurement, spend, and follow-up, recorded as a video walkthrough by a director, with a written fix list you keep either way.
Pixel health, GA4 events, CAPI deduplication, consent mode: every break in the measurement stack, documented with screenshots.
Where budget is going to searches, audiences, and placements that never convert, priced in your account’s own dollars.
What your dashboard over-counts, under-counts, and double-counts, plus which decisions that distortion is quietly driving.
What happens after the click: forms, follow-up speed, missed calls. These are the leaks that open after your ads did their job.
Every finding ordered by dollar impact, not difficulty. Run it yourself, hand it to your team, or have Barlo Digital do it.
A director-level read on what’s actually limiting growth, and what we would do first if it were our account.
Results below are from accounts Carlos ran in in-house and agency roles, before founding Barlo Digital. Screenshots are redacted where clients requested. On a call, he’ll break any of these down to the campaign level: strategy, structure, what went wrong before it went right, and what he’d do differently.
Restructured fragmented ABO chaos (budget per ad set) into consolidated CBO (one campaign budget), cut audience overlap ~60%, moved top performers to ROAS-goal bidding. The screenshot is the month it clicked.
60-day CPA trend analysis found the three campaigns that could take budget. 2x multipliers applied in steps, guardrails at the ad-set level. Top campaign held 4.67x.
Isolated warm audiences, ROAS-goal bidding, six hook variants tested head-to-head. The winning creative was scaled the day the data confirmed it.
GA4 funnel analysis on a $200–$350 product showed checkout bleeding. Removed three friction steps; completion hit 47.6%. Ads got credit; the data layer did the work.
Pick your audit, then a 2-minute checklist walks you through giving read-only access to your ad accounts / GA4 / GTM (Search Console for SEO). We never need edit rights. No card on file, nothing auto-renews.
The moment access is confirmed, your 48-hour turnaround starts. That’s the fair clock, since we can’t audit an account we can’t see yet.
Every paid channel for your brand, plus tracking and funnel. Each finding is tied to the revenue it distorts in your own numbers, recorded as a 10–15 min walkthrough video.
You get the video + prioritized fix list. Run the fixes yourself, hand them to your team, or book a call to have us fix or manage it. The fee credits 100% toward a retainer within 60 days.
The classic lead-response studies are blunt: answer inside 5 minutes and conversion runs near 21%; wait until tomorrow and it’s 2.3%. Only about 7% of businesses hit the window, which is exactly why the ones that do, win. Barlo Digital’s response systems run 24/7, and every reply is timestamped so you can audit the promise.
Everything Barlo Digital runs ladders back to the same outcomes: measurement clarity, lead quality, conversion, and compounding growth. The audit is where every engagement starts, because we diagnose what’s actually limiting growth before the agency sells you anything else.
GA4, GTM, server-side, Meta CAPI. Find what your pixels are lying about, then fix the data layer.
$497 audit · credited 100% →02Meta, Google, TikTok: full-funnel management with the creative volume modern delivery demands.
From $2,000/mo · starts with the $1,000 Senior Audit, credited 100% →03Human-verified meetings on your calendar. You pay when they show. No-shows replaced free.
Pilot $3,000 · includes 5 held meetings →04Every call and form answered in under 5 minutes, 24/7, for home-service businesses that lose jobs to voicemail.
From $597/mo →05Hail hits, we deploy: verified-address campaigns live inside 72 hours of the event.
$4,500 build · 48–72h deploy →06Sub-second sites on the exact stack that built this one: copy, licensed imagery, tracking baked, live in 7 days.
From $1,997 · care plans from $97/mo →07SEO, Maps, and AI answers in one system. Own the 3-pack, the organic results, and the answer engines. Evidence-cited, white-hat, earned instead of rented.
$497 audit · components from $1,497/mo · everything $5,497/mo
Computer-science background, hands-on GA4 / GTM / server-side / CAPI work. The audit firms charging $2,000–$5,000 are billing you their manual hours. Our process is automated to the point where $497 is profitable.
$497 Tracking Audit, credited 100% against any project or retainer within 60 days
Get my $497 audit → Book a 15-min call 24–48h · 3+ documented leaks or it’s free · no lock-in
Meta, Google, TikTok, run at senior level under a director who has managed $50M+ and still reads search-term reports twice a week.
Starts with the $1,000 Senior Audit, credited 100% · management from $2,000/mo
Start with my $1,000 audit → Book a 15-min call
The AI-SDR wave burned a lot of teams. Reported churn ran 50–70% inside a year. This is the opposite: human-verified targeting, honest outreach, and billing only on held meetings.
Pilot: $3,000 for 30–45 days including your first 5 held meetings
Talk pipeline →
HVAC, plumbing, cleaning, electrical: your leads call your competitor when you don’t pick up. The system answers every call and form in seconds, booked straight into your calendar.
From $597/mo · Growth $1,297/mo · setup in 48 hours
Stop missing calls →
Hail-verified addresses, campaign live within 72 hours, intake wired for 5-minute response. Industry benchmarks put storm-job close rates at 45–65% against average insurance payouts near $12,000, arithmetic that makes one sat inspection worth roughly $2,100 in expected margin to a roofer.
$4,500 one-time build · live in 48–72h from the event
Get storm-ready →
Same stack, same pipeline, same QA gate: competitor teardown → copy in your voice → licensed imagery → build → deploy. Roughly half of mobile sites fail Google’s own speed test; ours have to pass it to ship. Run this one right now on PageSpeed and check.
Launch $1,997 · Growth $4,000 · Flagship $7,500 (or $625/mo × 12) · care plans from $97/mo
Start my 7-day build → PSI 90+ or it doesn’t ship · copy approved by you before build · no lock-in
Two battlegrounds in 2026: the local 3-pack, where click studies put roughly 44% of local clicks, and AI Overviews, which independent studies show can cut the top result’s clicks by more than half when they appear. The $497 audit shows exactly where you stand on both, with screenshots.
Search Audit $497 (credited) · Maps and Local $1,497/mo · Organic Growth $2,997/mo · AI Answers $2,497/mo (or +$997 added to any component) · Total Search (all three) $5,497/mo, about 21% under itemized · any two components together take 10% off
Get my $497 Search audit → Book a 15-min callBarlo Digital is a new firm built on 15 years of documented work, and this section refuses to fake the rest. No invented testimonials, no anonymous “client stories,” no purchased stars. The campaign screenshots above are the founder’s prior history; the case studies that fill this section get earned one client at a time: named, pulled from the ad platform, and approved by the client before anything goes live.
The teardown the $2,000–$5,000 firms sell, automated to the point where $497 is profitable.
Where the money went, what it should have bought, and the fix order, in your account’s own numbers.
See who the AI cites for your money searches, and what it costs you that it isn’t you. The entry to the Total Search system.
Retainers run month-to-month at full rate, from $597/mo. No annual lock-ins, no exit fees. Every retainer starts with an audit; nobody skips the diagnostic. Discounts exist for prepay (never above 15%), plus three founding-client slots per service: 25% off list, traded for named case-study rights, gone when filled. Websites ship from $1,997 on a 7-day Launch tier; Total Search components run $1,497–$2,997/mo (all three together $5,497/mo, any two take 10% off) under the same no-lock-in rule. 10 audit slots a week is a real cap we hold so every audit lands in 48h. Audits are priced per brand (all your ad channels included, not per account): $497 covers a brand under ~$15k/mo spend, $1,000 Senior covers higher spend or 3+ channels. When the week is full, it’s next week.
I’m Carlos Benavides, founder of Barlo Digital and Director of Paid Media and Performance. Fifteen years in direct-response, $50M+ in lifetime ad spend, and a Computer Science degree that means your tracking gets built by hand, not by a freelancer who half-breaks your pixel.
I’ve run 31 ad accounts simultaneously: Hasbro’s Southeast Asia marketplace stores, US D2C brands, international finance brands. I know exactly what spread-thin looks like from the inside, and Barlo Digital is built to be the opposite. The pattern never changes: fix the measurement, feed the algorithm clean data, test creative at volume, and show the client the arithmetic.
Most agencies split those jobs across three people, and the handoffs are where efficiency dies. Barlo Digital is built the opposite way: a director runs your account, the work is done at senior level, and nothing gets handed down to a junior. The people who set the strategy are the people in the account every day, and they are who you talk to.
Put us in your account →
Month-to-month at full rate · no lock-in · cancel anytime
Every long-term engagement at Barlo Digital starts the same way: the audit documents what’s actually limiting growth, a fixed-scope project fixes it, and only then does ongoing work make sense. Measurement Rescue rebuilds the data layer. Managed paid media scales on clean numbers. Lead response, landing pages, CRO, and SEO/AI visibility each ladder back to the same outcomes: measurement clarity, lead quality, conversion, and compounding growth.
Nothing locks you in, which means everything has to keep earning its keep. Retainers are re-won every 30 days with a weekly scorecard that shows spend against revenue, with ongoing director-level oversight, not a junior handoff. And the longer an engagement runs, the more it compounds: creative learnings bank, seasonal data accumulates, tests stop repeating themselves. That history is worth more than any contract clause — to both sides.
Audit → Measurement Rescue → managed ads · lead response · web · SEO → monthly optimization and quarterly growth reviews
Credited 100% toward any project or retainer within 60 daysPPC management, audits, and reactivation campaigns delivered under your brand, at wholesale rates that leave you 60–80% margin. Your paper, your client, our engine.
Because the diagnostic grunt work is automated to the point where $497 is profitable. The judgment isn’t automated. Software tears the account apart; a director reads the output and records your walkthrough. The $2,000 firms are billing you their manual hours. You get the same depth (pixel health, GA4 events, CAPI deduplication, consent mode) in 24–48 hours, with every finding tied to the revenue it distorts. And it’s credited in full if we work together within 60 days.
No. The audit is priced per brand, and one fee covers all of that brand’s ad channels (Meta, Google, TikTok) plus its tracking. The $497 tier covers a brand under roughly $15k/mo in total spend; the $1,000 Senior tier is for higher spend, three or more channels, or Performance-Max-heavy accounts, genuinely two to three times the analysis. Separate brands are a separate audit each (with a discount if you bring several). Both credited 100% toward a retainer.
You pay, then a 2-minute checklist walks you through granting read-only access to your ad accounts / GA4 / GTM (or Search Console for SEO). The 48-hour clock starts the moment access is confirmed, not at payment, since we can’t audit what we can’t see. Within 48h we send a 10–15 minute walkthrough video plus a prioritized fix list, every finding tied to the revenue it distorts. No call needed to get it. If you then want us to fix or manage it, you book a call and the $497 credits 100% toward a retainer within 60 days. No card on file, nothing auto-renews.
No, and be careful with anyone who says yes. Ad performance depends on your offer, your market, and your economics. What we guarantee is operational: audit delivered within 48h of access, response systems live in 48h, no-show meetings replaced free, and every claim we make cited to your account’s real numbers.
Lock-ins protect agencies from their own results. Month-to-month at full rate means we have to re-earn the retainer every 30 days. That pressure is good for you. If you want a discount, prepay a quarter or a year (5–15%); the work is identical.
As a second opinion. That’s exactly what it’s built for. You don’t fire anyone to find out where the money leaks; you hand the findings to your current team and watch what they do with them. If your agency is good, the audit proves it for $497. If it isn’t, you found out for $497 instead of another quarter of retainers.
Accounts Carlos personally ran in in-house and agency roles over 15 years, redacted where clients asked. They’re shown as the founder’s work history, not as clients of this firm. On a call he’ll walk through any of them at the campaign level, including what went wrong before it went right.
Structure, not corners. Our cost base is built differently: no account-manager layer to fund, and the diagnostic grunt work is automated instead of billed to you as manual hours. You work directly with the director and the seniors doing the work, and the margin those savings free up goes into your creative volume instead of overhead. The SLA timestamps on every deliverable are how you keep us honest.
Exactly what it says: if an audit can’t document at least three fixable revenue leaks (each with a screenshot and priced in the dollars of revenue it distorts, so a nitpick never counts toward the three), you get the $497 back, no forms, no argument. It’s a safe promise for us to make: roughly half of mobile sites fail Google’s own speed test alone, and most ad accounts fund broken tracking. The guarantee isn’t bravado, it’s statistics.
The Launch tier, yes, because the pipeline is systematized: competitor teardown, copy you approve before build, licensed imagery, one revision round. Growth and Flagship run 2–3 weeks. The gate never moves: if it doesn’t score 90+ on Google’s own speed test, it doesn’t ship.
No, and nobody honest does. Growth phase is 4–12 months; you see the work log and the movement monthly: rank deltas, maps-grid positions, AI-overview citations. Month-to-month billing keeps the pressure where it belongs: on the results, not the contract.
Start with any $497 audit or the $1,000 Senior Audit, credited in full if we work together. And if we can’t document at least 3 revenue leaks, you don’t pay. Worst case: you keep the recorded walkthrough and a fix list you can execute without us. The whole intake is one email: which audit, plus your site or ad account. No call, no form, no card on file. Two lines and you’re in the queue.
10 audit slots a week; when the week is full, it’s next week · delivered 24–48h after you grant access · built on the process behind a $381,910 month on $100,175 spendButton didn’t open your mail app? Write direct: [email protected]