Hail hits Tuesday. The guy who
calls first books the street.
The jobs go to whoever reaches the homeowner first, while the tarps are still on the roofs. Everything here is pre-built. When a qualifying event hits your metro, hail-verified address targeting, a landing page, and ads go live within 72 hours, with intake wired to answer in five minutes.
Industry benchmarks put storm-job close rates at 45–65% against average insurance payouts near $12,000. That arithmetic makes one sat inspection worth roughly $2,100 in expected margin to a roofer.
Hail overlay → verified-address targeting → landing page → ads live, within 72 hours of the event. Sat storm inspections at $350: exclusive, address-verified, no-shows replaced.
Live in 48–72h from the event · address-verified targeting · no-shows replacedWhat you walk away with
- First-mover position when it matters: the build is done BEFORE the storm; the event just pulls the trigger.
- Hail-verified addresses, not spray-and-pray radius ads: budget lands on roofs that actually took damage.
- Intake that answers in five minutes: a storm lead that waits an hour is a competitor’s signed contingency.
- Sat inspections, exclusively yours: $350, address-verified, no-shows replaced instead of billed.
The math to run before you commit to anything
Don’t take the pitch. Take the arithmetic and check it against your own close rate:
- Your close rate on sat storm inspections × your average job margin = what one inspection is worth to you. At benchmark numbers (45–65% close, ~$12,000 payouts) that’s roughly $2,100 in expected margin.
- Compare that to $350 per exclusive, address-verified sat inspection. That multiple is the business case, and it only exists if you’re live before the ZIP is saturated.
- Ask any storm-lead vendor two questions: are the leads exclusive, and what happens on a no-show? Here the answers are: exclusive, and no-shows get replaced.
Exactly what’s included
- $4,500 Storm-Response Build: hail overlay → targeting → landing page → ads live
- Sat storm inspections at $350: exclusive, address-verified, no-shows replaced
- Season retainer ($4,000/mo, Apr–Oct) covers every qualifying event in your metros
$4,500 one-time build · live in 48–72h from the event
Storm season is April through October. Builds completed before the season deploy fastest when events hit.
Fair questions
Why not just buy storm leads like everyone else?
Shared leads mean four roofers calling the same homeowner. You’re paying to enter a bidding war. This system generates your own: verified addresses, your brand, exclusive inspections, no-shows replaced instead of billed.
What if the storm doesn’t come?
The build is a one-time asset that waits: targeting templates, landing page, intake wiring. The season retainer only makes sense in hail-active metros, and we’ll tell you straight if yours isn’t one. Book the call and bring your metro list.
How fast is “live,” really?
48–72 hours from the qualifying event, because everything except the hail overlay is pre-built. That window is the entire strategy: it’s how long you have before every roofer in the county is in the same mailboxes.
Storm builds are taken per-metro: one roofer per market, because exclusivity is the product.
Live in 48–72h from the event · address-verified targeting · no-shows replaced